How Conservative Symbol to Protest Icon: The Unexpected Transformation of the Frog
The resistance won't be broadcast, though it may feature amphibious toes and large eyes.
It also might feature the horn of a unicorn or the plumage of a chicken.
As rallies against the administration continue in American cities, demonstrators are utilizing the spirit of a local block party. They've provided dance instruction, given away treats, and ridden unicycles, as armed law enforcement watch.
Combining levity and political action – an approach social scientists term "tactical frivolity" – is not new. But it has become a hallmark of protests in the United States in recent years, embraced by various groups.
A specific icon has risen to become particularly salient – the frog. It originated after a video of a clash between an individual in an amphibian costume and ICE agents in the city of Portland, became an internet sensation. From there, it proliferated to demonstrations across the country.
"A great deal going on with that humble blow-up amphibian," says an expert, who teaches at University of California, Davis and a Guggenheim Fellow who focuses on political performance.
The Path From a Cartoon Frog to the Streets of Portland
It's challenging to talk about demonstrations and amphibians without mentioning Pepe, an illustrated figure co-opted by far-right groups during a political race.
When the meme first took off online, it was used to convey specific feelings. Subsequently, it was utilized to endorse a candidate, including one notable meme shared by the candidate personally, depicting the frog with a signature suit and hair.
Pepe was also depicted in certain internet forums in darker contexts, portrayed as a historical dictator. Users traded "unique frog images" and set up cryptocurrency in his name. Its famous line, "feels good, man", was used a shared phrase.
Yet the character did not originate so controversial.
Its creator, artist Matt Furie, has been vocal about his distaste for its appropriation. His creation was meant as simply an apolitical figure in his comic world.
Pepe first appeared in an online comic in the mid-2000s – non-political and notable for a quirky behavior. In 'Feels Good Man', which chronicles Mr Furie's efforts to reclaim ownership of his creation, he stated his drawing was inspired by his life with companions.
As he started out, Mr Furie tried sharing his art to new websites, where other users began to copy, alter, and reinterpret the frog. As Pepe spread into darker parts of online spaces, the creator tried to disavow the frog, including ending its life in a comic strip.
However, its legacy continued.
"It proves that we don't control imagery," states the professor. "Their meaning can evolve and be reworked."
Until recently, the notoriety of this meme meant that amphibian imagery were predominantly linked to the right. This shifted on a day in October, when an incident between an activist wearing a blow-up amphibian suit and a federal agent in Portland captured global attention.
The moment came just days after an order to deploy military personnel to Portland, which was described as "war-ravaged". Demonstrators began to assemble in large numbers on a single block, near a federal building.
Emotions ran high and a officer sprayed a chemical agent at a protester, directing it into the air intake fan of the costume.
The individual, the man in the costume, responded with a joke, stating it tasted like "spicier tamales". However, the video went viral.
The frog suit was not too unusual for the city, known for its quirky culture and left-wing protests that delight in the absurd – public yoga, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."
The costume was also referenced in subsequent court proceedings between the administration and Portland, which claimed the deployment was illegal.
Although a ruling was issued that month that the administration had the right to deploy troops, one judge dissented, noting in her opinion demonstrators' "well-known penchant for wearing chicken suits when expressing opposition."
"Some might view the court's opinion, which accepts the government's characterization as a battlefield, as simply ridiculous," the dissenting judge opined. "But today's decision goes beyond absurdity."
The order was stopped legally soon after, and troops are said to have left the city.
However, by that time, the frog was now a significant protest icon for the left.
The inflatable suit was spotted nationwide at anti-authoritarian protests recently. Frogs appeared – and unicorns and axolotls and dinosaurs – in major US cities. They appeared in rural communities and big international cities like Tokyo and London.
This item was sold out on major websites, and rose in price.
Controlling the Narrative
The link between the two amphibian symbols – lies in the dynamic between the humorous, benign cartoon and serious intent. This is what "tactical frivolity."
This approach relies on what the professor calls the "irresistible image" – frequently absurd, it acts as a "appealing and non-threatening" act that calls attention to your ideas without obviously explaining them. This is the silly outfit used, or the meme you share.
Mr Bogad is an analyst in the subject and someone who uses these tactics. He's written a book called 'Tactical Performance', and taught workshops internationally.
"You could go back to the Middle Ages – when people are dominated, absurd humor is used to speak the truth a little bit and while maintaining plausible deniability."
The theory of such tactics is three-fold, Mr Bogad says.
As activists confront the state, humorous attire {takes control of|seizes|influences